The Top 10 Freaky Content Mistakes That Kills Your Organic Growth!

The Ultimate goal of every business is to have a long lasting impression on their social media platforms and to gain a “loyal and an engaging fan base”. But there are some impediments that hinder the growth of the brands on social media. Yes! It is the “content mistake” which obstructs the strong presence of brands among their target audience.

“One of the biggest content marketing mistakes is not persisting at content creation. Play the game” — Jeff Bullas. As this inspiring quote by Jeff clearly states, the main root of content mistake happens when you plan the content. So if the seed (content) is not watered properly, definitely it gets withered and you cannot branch your success at any cost.

Identifying “what not to do” is also an important part of content strategy. So here comes the top 10 freaky content mistakes that kills your organic marketing strategy, so it is better to avoid:

1. Posting consistent content which ‘you’ like rather than what your ‘audience’ need really. As a brand you should expound values to your audience and should not only focus on selling/sales.
2. Not using proper call-to-action (CTA) or using too much of CTA on your posts. Do not rely on traditional CTA’s instead apply call-to-action methods which you want your audience to do when they read your posts.
3. Not adapting to different types of content is also one of the major content mistakes. When a platform introduces new features, brands must actively engage in using those features to skyrocket engagement.
4. When you post a carousel image, adding too much of content on carousels will look tidy. So add only the key highlighted points such that it looks short and crisp.
5. Do not spam your social media posts “with more links”. Do not use long URL links(use bit.ly to shorten)and strictly prohibit using clickbaits to attract engagement. The algorithm wont reward if you use fake ways to gain impressions.
6. Using the “exact — same set of hashtags” for each post. This will give an indication to the algorithm as “spam” and your reach is killed. So use different set of hashtags which brings engagement.
7. Editing your posts after you have published is a serious indication for your reach to get destroyed. Because once you have posted your content, the reach begins to start counting, but if you alter your post again definitely the reach is dead. So do not edit your posts once its published.
8. Not tracking content driven metrics. If you fail to review the important social media metrics, definitely you cannot understand what your audience need and you end up producing the same routine of content.
9. Not using the concept of “content repurposing”. Content repurposing is one of the most important strategies which gives more traction for your existing content. Content repurposing means delivering the existing content into other various forms of content. (eg: converting a blog post to podcast).
10. Not humanizing your content; which means not showing your brand culture to your audience. Statistics show that pictures with real faces gain more engagement and trust among your community.

These are the top 10 tips to avoid if you want to achieve high organic growth. Remember that our mistakes should teach us a lesson, if not it is a mistake wasted.